You launched your website a while ago—it’s doing its job, it’s functional… but something feels off. Maybe it’s not converting like it used to. Maybe it looks dated. Or maybe your business has outgrown the original design.
The truth is, websites aren’t “one and done.” They need to evolve with your business and your customers’ expectations. So how do you know when it’s time to refresh or redesign your site? Let’s walk through six clear signs your website might be ready for an upgrade.
1. Your Website Looks Outdated
If your website hasn’t had a facelift in a few years, chances are it’s starting to show its age. Design trends change quickly, and what looked great in 2018 might now feel clunky or off-brand. Clean layouts, minimalism, and mobile-first thinking dominate web design in 2025.
Need inspiration? HubSpot rounded up some modern design examples that show what today’s sleek, user-friendly websites look like.
2. It’s Not Mobile-Friendly
More than half of all web traffic comes from mobile devices, and if your website isn’t easy to navigate on a phone or tablet, you’re probably losing visitors. A responsive website adjusts automatically to any screen size, making sure your content is readable and your calls to action are easy to tap.
Not sure if your site is mobile-friendly? Test it for free with Google’s Mobile-Friendly Test.
3. Your Site Takes Forever to Load
Let’s be honest—none of us like waiting for a slow site to load. And your visitors are no different. In fact, studies show that if your site takes more than 3 seconds to load, most users will bounce.
Want to check your load time? Use Google PageSpeed Insights or GTmetrix to see how your site is performing and where you can improve.
4. Your Branding or Messaging Has Changed
Businesses grow, services evolve, and target audiences shift. If your website doesn’t reflect who you are today, it can confuse (or even turn off) potential customers. Whether you’ve gone through a full rebrand or just need to update your tone and visuals, a redesign can bring your website back in line with your brand identity.
This is a great time to revisit your core messaging and make sure your content speaks directly to your ideal customer.
5. Navigation Is Clunky or Confusing
If people can’t find what they’re looking for in just a few clicks, they’ll probably leave. Clear, intuitive navigation is crucial for guiding users to the information they need—and for encouraging them to stick around.
Want to know how users are moving through your site? Tools like Hotjar let you see heatmaps and user recordings so you can understand what’s working (and what’s not).
6. Your SEO Performance Is Slipping
You’ve written content. You’ve added keywords. But your rankings aren’t improving. That could be a sign that your site’s underlying structure isn’t optimized for search engines. A redesign gives you a chance to fix technical issues, streamline content, and build a site that Google actually wants to rank.
Curious how your current site stacks up? Try a scan with Ahrefs’ Website Authority Checker or explore keyword gaps with Ubersuggest.
Redesigning your website doesn’t mean starting from scratch—it means building something better. A modern site should load fast, look great on any screen, reflect your brand, and help users get what they need quickly.
If your current website isn’t doing that, it might be time for a change. At Mixture Web, we create redesigns that are more than just pretty—they’re strategic, performance-driven, and built to grow with your business. Let’s chat about what your site needs.