Google reviews provide an opportunity for businesses to stand out and be noticed by potential customers. These unpaid, voluntary online customer-written opinions help people make decisions about who they want do business with by displaying relevant information on search engine results pages (SERPs). With 15% of your SEO ranking influenced through these valuable insights into client experience that Google provides free of charge; it is important not only optimize content but also take time consider how consumers will perceive you once reaching their inbox or screen reader as this could push them away from making any purchase at all!
It is important to develop a strategy to continually build your customer reviews. So you may be asking why do Google reviews matter? Google reviews give businesses credibility without a financial investment. They are just as effective for mom-and-pop operations as they are for larger retailers, which helps level the playing field. They can boost a business’s online reputation and increase brand trust. In fact, 88 percent of consumers read online reviews
to determine the quality of a local business, according to an annual Local Consumer Review Survey by BrightLocal.
While getting reviews from past customers has always been a beneficial exercise, it is more important now than ever before. There are three main benefits of getting customer reviews:
- Stronger business marketing through the collection of testimonials
- Better understand the business’s strengths and weaknesses
- Improvement of the business’s online visibility on Google
It is important not to underestimate the power of a Google review on potential customers. Consumers are more likely to spend their money with a business that appears to be trustworthy, transparent and offers good customer service versus a business that has little to no credibility online.