Introduction

When was the last time you thought about how someone with a disability experiences your website? If your answer is “never” or “it’s been a while,” you’re not alone—but it’s time to change that. In 2025, accessibility isn’t just a nice-to-have—it’s essential. From reaching more people to improving SEO and avoiding legal trouble, making your website accessible is one of the smartest things you can do for your business.

Let’s break down what accessibility really means, why it matters, and how you can make your website more inclusive without overcomplicating the process.

What Is Website Accessibility, Really?

In simple terms, accessibility means designing your website so that everyone can use it—including people with disabilities. That could mean ensuring screen readers can interpret your content, making navigation possible with just a keyboard, or choosing color combinations that are easy to read for users with visual impairments.

The gold standard here is the Web Content Accessibility Guidelines (WCAG), which outline what an accessible website should include. Following these guidelines helps ensure that your website works for as many people as possible.

Why Accessibility Should Be on Your Radar

There are a lot of great reasons to prioritize accessibility, but here are a few that stand out:

• It’s the right thing to do. Everyone deserves equal access to the web.
• It broadens your reach. Over 1 billion people globally live with a disability.
• It improves your SEO. Search engines reward websites that are structured well, use alt text, and offer a clean user experience.
• It protects your business legally. In the U.S., more and more lawsuits are being filed against websites that aren’t ADA-compliant. Learn more about legal obligations from the ADA website.

Not Sure If Your Website Is Accessible? Start Here.

There are some great tools that make it easy to find out how your website is doing—and what to fix. Start with these:

• WAVE by WebAIM: This free tool highlights accessibility issues right on your site.
• Google Lighthouse: Built into Chrome DevTools, this audits your site for performance, SEO, and accessibility.
• axe Accessibility Scanner: A browser extension that identifies and helps fix accessibility problems during development.

Quick Wins to Make Your Website More Accessible

You don’t need to be a developer to make big improvements. Here are some easy ways to get started:

• Add descriptive alt text to your images. This helps screen readers explain what’s on the page.
• Check your color contrast. Make sure text is easy to read by using the WebAIM Contrast Checker.
• Use headings the right way. Organize content with H1, H2, H3 tags, rather than just bolding text or changing font size.
• Make your site keyboard-friendly. Try navigating your website without a mouse—can you still access everything?
• Add ARIA labels when needed. These help assistive technologies interpret your content better. Learn more from this WAI-ARIA Overview.

Accessibility Isn’t One and Done

One thing to keep in mind: accessibility is an ongoing process. As your site grows and changes, you’ll want to test regularly and make updates. If possible, involve users with disabilities in your testing—they’ll give you insights tools can’t.

Conclusion

Making your website accessible is one of the best things you can do for your users—and your business. It helps you reach more people, improve your SEO, and stay ahead of legal risks. Even small changes can have a big impact.

Not sure where to start? Mixture Web can help you assess your website and make smart, effective accessibility improvements. Get in touch with us today to make your website work better for everyone.