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5 Signs It’s Time For A Website Redesign

As the new year rolls around, the question will likely come up if you should make some changes to your website. And before diving deep, your website should function as a living and breathing marketing asset that’s always improving. Your website should always have minor changes to position your company for more massive growth.

Here are our top five signs it’s time for a website redesign.

 

1: Your Customers Are Telling You 

The easiest way to know if you need a website renovation comes from talking with your sales and success teams. Do prospective customers enter into conversations lacking an understanding of what product or services you have?  Other times it may be more obvious. Specifically if clients tell you the website isn’t easy-to navigate, or complaining about the difficulty of finding resources.

If your customers are telling you your website is difficult to navigate, and if you aren’t seeing the appropriate levels of engagement on your website, something needs to change with your website.

 

2: Old Web Design Trends

Think about a website that feels like it’s from the early 2000s. You suddenly have less trust in the brand. It’s because they are using design techniques that have become dated.
Many design trends were considered industry standards and best practices years ago. These design practices have changed, and if your website hasn’t changed… Well, your visitors may be feeling like you do when you land on a website from the early 2000s.

Here are a few outdated website trends to avoid.

  • Heavy drop shadows
  • Using bevels
  • The entire site is contained
  • Using gradients everywhere
  • Lots of different fonts
  • Multiple colors are used everywhere

These trends discredit the authority of your website. If you have some of these design trends on your website, it’s time to make a change.

3: Your Website Hasn’t Been Touched in Over 2 Years

If your website hasn’t seen any changes in the past two years, it’s a near guarantee that something on your site needs some love.
The world has completely changed in the past two years. Your brand message needs to adapt too. Otherwise, your content probably doesn’t resonate with your audience like it once did.
The way you communicate your message should change to match the times. And that doesn’t mean messages like “In these unprecedented times…” like every single company did. It means recognizing a transition in the way people are living and crafting your message to align with the transition.

 

4: Inconsistent Branding

To understand where you fall regarding your marketing strategy, simply ask yourself three questions.

  1. “What role does our website play in our marketing strategy?”
  2. “How effectively is our marketing strategy impacting revenue?”
  3. “Of the six roles a website should play, how does our website do?”

If you don’t know the answer to any of these questions, you are likely in the first situation outlined and need the assistance of an agency in a major project. If you know what you’re trying to accomplish but fall short, you are in the second situation. Finally, if you see continuous revenue growth, you are likely in the third situation.

If you fall into the second or third situation, assess your goals, internal capabilities, and upcoming initiatives. Then you can determine exactly what you need. If you don’t have the internal resources you need to execute your website project, you’ll want to find an agency partner that can equip you with the website you need to help you grow.

 

5: Poor Mobile Experience

The mobile experience is critical for digital marketing success. There are far too many reasons to exhaustively list here, but here are the main two.

Reason one: your buyers are on the go.

Sure. In B2B, they may not schedule their call or do their detailed research on their mobile device, but many are starting their research on mobile. Let’s paint the picture.
Your ideal buyer needs a new piece of technology. They have a friend who works in a similar space in the same role. The friend sends your company website over in an email.
Your ideal buyers on lunch so they pull up the website to feel if your company is the right fit. The mobile experience is a disaster, doesn’t load quickly, feels cluttered, and simply sets a horrible first impression. Your ideal buyer gets back to the office and just Googles your industry and explores numerous other websites. Yes. Final decisions are made mostly on desktop. But your first impressions are most often on mobile. If you aren’t making a great first impression, you aren’t making it to the decision stages made on desktops.

Reason two: Google said so.

Want to rank in Google? Optimize for mobile. Google has made it clear that to rank high in search, you need to have a site built from a Mobile-First perspective. Mobile-First means you think about how it will look and feel on mobile before thinking through how it will look on a desktop.

 

 

 

News, Tips and Tricks

How to Choose the Best Domain Name

Struggling with how to choose a domain name? Picking the right domain name is one of the most important things you’ll do for your website. In addition to defining your site, your domain name will communicate important information to both human visitors and search engine bots.

Things to Look For

Length
When it comes to a domain name, less is more. Shorter names are easier to remember and to type, which means users are more likely to find you. It’s also easier to stand out when there’s less to read. It’s a good idea not to exceed 2-3 words.

Simplicity
You want people to remember your domain name and type it accurately. Complicated or uncommon words or names may be hard to remember and spell correctly.

Keywords
Relevant words help users find you in a search and recognize what you do at a glance. Keywords can include what you do or offer (like “coffee” or “cleaning”), or even your location. Including your location (like “miami”) in your domain name might also help you target local customers and users.

Brand name
Your domain name should reflect your brand, and vice versa. Brands can take time to develop, and including your unique brand name in your domain can help you stand out, gain recognition, and increase visits to your website. When creating your brand name and domain name, just be sure not to use any existing brand names or trademarks.

Website name
While it may seem obvious, your domain name should be the same as your brand name, or as close to it as possible. You don’t want to confuse people who type in your domain name and get to a website with a different name.

Good, not perfect
Many people get caught up trying to choose the perfect name, when that time could be spent building a great brand around a perfectly good domain name. Don’t let choosing a perfect domain hold you back from starting your business or project.

Things to Avoid

Some elements could negatively impact how people perceive your domain name, such as:

  • Numbers or dashes in your name. These characters are hard to type and might lower the perceived credibility of your website and business.
  • Funny spellings or words that can be spelled different ways (like “way” or “too”). These might make it hard for people to find your site.
  • Misspellings. These can make your site seem suspicious and make people worry it’s a phishing or malware site.
  • Brand names and trademarks used by other companies. These should never be used in your domain name; trying to do so can lead to legal action and suspension of your domain.

Now that you know some important guidelines, the next steps are brainstorming, research, and seeing what domains are available. As you go through this process, be sure to brainstorm some back-up names in case the domain name you want isn’t available.

 

More information can be found at https://domains.google/learn/how-to-come-up-with-a-good-domain-name/

Tips and Tricks

Website Faux Pas

Not all websites are created equal!
Which one of these website faux pas really grinds your gears!
1. Asking For Too Much Info
2. Poorly Placed/ Wrong/ No Call To Action
3. Bad Use Of Colour/Contrast/Fonts
4. Broken Links
5. Not Secure ( No HTTPS://)
6. Outdated Content, No Updated News
7. Poor Navigation And Hidden Pages
8. Not Mobile Responsive
9. Slow Loading Website
10. Pop up windows or Ads
News, Tips and Tricks

SEO Benefits of Getting Better Google Reviews

Google reviews provide an opportunity for businesses to stand out and be noticed by potential customers. These unpaid, voluntary online customer-written opinions help people make decisions about who they want do business with by displaying relevant information on search engine results pages (SERPs). With 15% of your SEO ranking influenced through these valuable insights into client experience that Google provides free of charge; it is important not only optimize content but also take time consider how consumers will perceive you once reaching their inbox or screen reader as this could push them away from making any purchase at all!
It is important to develop a strategy to continually build your customer reviews. So you may be asking why do Google reviews matter? Google reviews give businesses credibility without a financial investment. They are just as effective for mom-and-pop operations as they are for larger retailers, which helps level the playing field. They can boost a business’s online reputation and increase brand trust. In fact, 88 percent of consumers read online reviews to determine the quality of a local business, according to an annual Local Consumer Review Survey by BrightLocal.
While getting reviews from past customers has always been a beneficial exercise, it is more important now than ever before. There are three main benefits of getting customer reviews:
  • Stronger business marketing through the collection of testimonials
  • Better understand the business’s strengths and weaknesses
  • Improvement of the business’s online visibility on Google

It is important not to underestimate the power of a Google review on potential customers. Consumers are more likely to spend their money with a business that appears to be trustworthy, transparent and offers good customer service versus a business that has little to no credibility online.

News, Tips and Tricks