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The importance of choosing a good website designer for your small business

Having a well-designed website is essential for any small business. It’s the first point of contact for many potential customers and can make or break their decision to engage with your business. A good website designer can help establish your brand, attract new customers, and increase sales.

Every small business needs a stunning website. Not only is it the first point of contact for many customers, but also an evaluator that determines whether they choose to engage with your company or not. A skilled web designer can help create custom visuals and intuitive navigational features so that visitors are inspired by the overall look, feel and experience of what you have to offer. This could be just what’s needed to gain potential customer’s trust in your brand – turning them into loyal fans over time! Don’t forget; an unappealing or cumbersome layout might mean missing out on critical sales opportunities and leave customers feeling frustrated instead enticed when visiting your online presence.

Lastly, a good website designer can work with you to create a website that is tailored to your specific business needs and goals. They can help you to identify key features and functionality that will help your business to stand out and succeed online. Choosing a good website designer is an investment in your business and can pay off in the long run with an effective online presence and increased sales.

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Decluttering and Organizing is the Key to Achieving More in 2023

“New Year, New You: 5 Reasons Why Decluttering and Organizing is the Key to Achieving More in 2023”

  1. Increased Productivity – Being organized allows you to quickly find what you need, which can save time and boost productivity. When you are not wasting time searching for misplaced items, you can focus on the task at hand and get more done.
  2. Reduced Stress – Clutter and disorganization can create a sense of chaos and can be overwhelming. By decluttering your space and creating systems for organization, you can reduce stress and anxiety.
  3. Improved Mental Health – Studies have shown that a cluttered environment can negatively impact mental health. By decluttering and organizing, you can create a more peaceful and calming environment, which can improve your overall well-being.
  4. Better Time Management – When you are organized, you can prioritize tasks more effectively and manage your time better. This can lead to a more balanced life and less feeling of being overwhelmed.
  5. Financial Benefits – Being organized can also have financial benefits. When you are able to keep track of your possessions and expenses, you can prevent overspending and make better financial decisions. Additionally, organizing your home can make it easier to sell items you no longer need, which can bring in extra cash.

The new year is the perfect time to start making changes and declutter your life. Take the time to evaluate your possessions, create systems for organization and make a plan for maintaining your newfound organization. With a little effort, you can achieve more and enjoy a more peaceful and productive life.

 

To help you accomplish your goal of being organized, here are a few additional tips and tricks that can help you declutter.

  1. Start small: Don’t try to tackle your entire house or office at once. Start with one room or even just one drawer or shelf. Once you see the progress you’ve made, it will be easier to tackle bigger projects.
  2. Make a plan: Before you start decluttering, make a plan of what you want to accomplish. Set specific goals and deadlines to help keep you on track.
  3. Use the “one in, one out” rule: For every new item you bring into your home or office, get rid of one that you no longer need or use. This will help prevent clutter from building up again.
  4. Get creative with storage solutions: Think outside the box when it comes to storage. Use baskets, bins, and other containers to organize items, and consider using vertical space, such as wall shelves, to maximize your storage options.
  5. Find a home for everything: When you finish decluttering, make sure that every item has a designated place to be stored. This will make it easier to put things away and keep your space organized.
  6. Get your family involved: If you have a family, it’s essential to get them involved in the decluttering and organizing process. Assign each member of your family a specific task and make sure that everyone is responsible for keeping their space tidy.
  7. Keep it up: Decluttering and organizing is not a one-time event, it’s a lifestyle change. It’s essential to keep up with the organization and maintain your space by regular cleaning and decluttering.
  8. Have a donation box: When decluttering, set up a donation box where you can put items that are still in good condition but no longer needed. You can then donate them to charity or someone who needs them.

By following these tips and tricks, you can declutter and organize your life, and make the most of the new year. Remember, organization is not about perfection, it’s about creating a functional and comfortable space that works for you.

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Acorn Home Services LLC Screen Shot

Client Corner – Acorn Home Services LLC

We are excited to share a new client website update.

This project was a website redesign.

At Acorn Home Services, we pride ourselves on our honesty and exceptional quality. Our owner Mark Oaks has a background in aircraft maintenance, commercial facility maintenance, and residential construction, so you can rest assured that we know what we’re doing. No matter what your needs are, we’ll be able to help.

https://acornhomeservicesllc.com/

 

 

New Clients
Display Image for Small Business Marketing Ideas for 2023 blog post by Mixture Web

Small Business Marketing Ideas for 2023

Starting A Small Business Is No Easy Feat.

It takes a lot of hard work, dedication, and determination to make it a success. However, one of the biggest challenges that small business owners face is how to market their business effectively. It’s crucial to have a solid marketing strategy in place to help your business stand out from the competition.

Here are some small business marketing ideas for 2023 that you can use to help your business thrive:

  1. Focus on building a strong online presence. In today’s digital age, having a strong online presence is crucial for small businesses. Having a professional website, active social media accounts, and a presence on popular review sites like Yelp and Google. By focusing on building a strong online presence, you can reach a wider audience and attract more customers to your business.
  2. Create engaging content. One of the best ways to market your business is by creating engaging content. This could include blog posts, videos, infographics, or other types of content that provide value to your audience and showcase your expertise. By creating engaging content, you can build trust and credibility with your audience and position yourself as a thought leader in your industry.
  3. Leverage the power of email marketing. Email marketing is a powerful and cost-effective way to reach your target audience. By collecting email addresses, you can send them regular newsletters or special offers to keep them engaged with your business. Just be sure to provide valuable and interesting content in your emails, and make it easy for people to opt-out
  4. Offer promotions and discounts. Offering promotions and discounts can be a great way to attract new customers and retain existing ones. Consider offering special discounts to first-time customers, or run a limited-time promotion to drum up interest in your business. Promote your discounts through your website, social media, and email marketing to reach the widest possible audience.
  5. Network and build relationships. As a small business owner, networking and building relationships is crucial to your success. Attend local networking events, join industry organizations, and make connections with other businesses in your area. By building relationships, you can potentially even collaborate on projects or referral partnerships.
By implementing these small business marketing ideas for 2023, you can help your business thrive and stand out from the competition. Remember, the key is to be consistent, creative, and focused on providing value to your customers. With the right marketing strategy in place, you can take your small business to new heights.
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5 Proven Website Marketing Strategies

5 Proven Website Marketing Strategies

It’s no surprise that having a great website marketing strategy is essential for keeping your business running. With over 1.8 billion websites in the world, including those of competitors, it can be tough to stand out from the crowd and you need an edge if you want more customers coming through your door today!

The good news? We’ve got 5 proven strategies here on how to get people clicking on yours – so let’s get started!

 

  • Focus on your website’s SEO ( Search Engine Optimization) Here are a few tips to get started.
    • Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.
    • Keywords Everywhere: Add specific keywords on each website page or URL
    • Check Your Website URL: Ensure that your website URL is your (brand) name, so it’s easier for people to find you
    • Optimize Your Website Pages: Write detailed and keyword-heavy meta titles and descriptions for your website or blog articles.
    • Add Keywords To Your Content: Whether it’s a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.

 

  • Google My Business

Have you claimed your business on Google My Business yet? Take advantage of the many benefits that come along with it! Showcase essential information about your company across digital properties like Maps, Search and Mobile. Additionally, drive customers to take action by adding contact info and a website link – so people can find everything they need in one convenient place.

 

  • Create A YouTube Channel

Everyday, billions of hours are dedicated to binge-watching YouTube videos. But did you know that the platform is not only used for entertainment but also serves as a powerful marketing tool? As it turns out, 73% more consumers have an inclination towards purchasing after watching video ads! That’s right – with YouTube now being regarded as the second largest search engine globally, businesses everywhere can use this resourceful online channel to build brand awareness and gain potential customers while promoting their products/ services or blogs.

Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn’t solely dependent on instant engagement, but over time because they’re available to people via search.

 

  • Create an Affiliate Program

Affiliate programs have become the go-to for just about any business. It’s a simple and effective way to draw eyes onto your website, but it’s not as easy at setting up camp—you’ll need some elbow grease in order keep things running smoothly if you want to get the most out of it.

One top producer found that having an elite squad made all the difference – 80% of their affiliate sales were generated by 20%, proving how important quality affiliates are when evaluating program success! By engaging with them via email or social media platforms, businesses can ensure a steady stream revenue from this long term investment activity

 

  • Add Your Website Link To All Your Platforms

Adding your links to all your platforms allows you to optimize your website for more clicks. With less attention being paid to online content than ever before, ensuring that your website is properly linked across all of your social media platforms has become increasingly important. In the age of distraction and stress-induced skimping on concentration time, it’s vital for ambitious enterprises not just to have their links readily available but also actively share them with employees who can disperse upon their network profiles. Missing out on potential customers because they lose focus while searching through endless pages isn’t a risk worth taking!

News, Tips and Tricks
5 Signs It's Time For A Website Redesign

5 Signs It’s Time For A Website Redesign

As the new year rolls around, the question will likely come up if you should make some changes to your website. And before diving deep, your website should function as a living and breathing marketing asset that’s always improving. Your website should always have minor changes to position your company for more massive growth.

Here are our top five signs it’s time for a website redesign.

 

1: Your Customers Are Telling You 

The easiest way to know if you need a website renovation comes from talking with your sales and success teams. Do prospective customers enter into conversations lacking an understanding of what product or services you have?  Other times it may be more obvious. Specifically if clients tell you the website isn’t easy-to navigate, or complaining about the difficulty of finding resources.

If your customers are telling you your website is difficult to navigate, and if you aren’t seeing the appropriate levels of engagement on your website, something needs to change with your website.

 

2: Old Web Design Trends

Think about a website that feels like it’s from the early 2000s. You suddenly have less trust in the brand. It’s because they are using design techniques that have become dated.
These design practices have changed, and if your website hasn’t changed… Well, your visitors may be feeling like you do when you land on a website from the early 2000s.

Here are a few outdated website trends to avoid.

  • Heavy drop shadows
  • Using bevels
  • Using gradients everywhere
  • Lots of different fonts
  • Multiple colors are used

These trends discredit the authority of your website. If you have some of these design trends on your website, it’s time to make a change.

3: Your Website Hasn’t Been Touched in Over 2 Years

If your website hasn’t seen any changes in the past two years, it’s a near guarantee that something on your site needs some love.
The world has completely changed in the past two years. Your brand message needs to adapt too. Otherwise, your content probably doesn’t resonate with your audience like it once did.
The way you communicate your message should change to match the times. And that doesn’t mean messages like “In these unprecedented times…” like every single company did. It means recognizing a transition in the way people are living and crafting your message to align with the transition.

 

4: Inconsistent Branding

To understand where you fall regarding your marketing strategy, simply ask yourself three questions.

  1. “What role does our website play in our marketing strategy?”
  2. “How effectively is our marketing strategy impacting revenue?”
  3. “Of the six roles a website should play, how does our website do?”

 

If you fall into the second or third situation, assess your goals, internal capabilities, and upcoming initiatives. Then you can determine exactly what you need. If you don’t have the internal resources you need to execute your website project, you’ll want to find an agency partner that can equip you with the website you need to help you grow.

 

5: Poor Mobile Experience

The mobile experience is critical for digital marketing success. There are far too many reasons to exhaustively list here, but here are the main two.

Reason one: your buyers are on the go.

Sure. In B2B, they may not schedule their call or do their detailed research on their mobile device, but many are starting their research on mobile. Let’s paint the picture.
Your ideal buyer needs a new piece of technology. They have a friend who works in a similar space in the same role. The friend sends your company website over in an email.
Your ideal buyers on lunch so, they pull up the website to feel if your company is the right fit. The mobile experience is a disaster, doesn’t load quickly, feels cluttered, and simply sets a horrible first impression. Your ideal buyer gets back to the office and just Googles your industry and explores numerous other websites. Yes.  But your first impressions are most often on mobile. If you aren’t making a great first impression, you aren’t making it to the decision stages made on desktops.

Reason two: Google said so.

Want to rank in Google? Optimize for mobile. Google has made it clear that to rank high in search, you need to have a site built from a Mobile-First perspective. Mobile-First means you think about how it will look and feel on mobile before thinking through how it will look on a desktop.

 

 

 

News, Tips and Tricks
How to Choose the Best Domain Name

How to Choose the Best Domain Name

Struggling with how to choose a domain name? Picking the right domain name is one of the most important things you’ll do for your website. In addition to defining your site, your domain name will communicate important information to both human visitors and search engine bots.

Things to Look For

Length
When it comes to a domain name, less is more. Shorter names are easier to remember and to type, which means users are more likely to find you. It’s also easier to stand out when there’s less to read. It’s a good idea not to exceed 2-3 words.

Simplicity
You want people to remember your domain name and type it accurately. Complicated or uncommon words or names may be hard to remember and spell correctly.

Keywords
Relevant words help users find you in a search and recognize what you do at a glance. Keywords can include what you do or offer (like “coffee” or “cleaning”), or even your location. Including your location (like “miami”) in your domain name might also help you target local customers and users.

Brand name
Your domain name should reflect your brand, and vice versa. Brands can take time to develop, and including your unique brand name in your domain can help you stand out, gain recognition, and increase visits to your website. When creating your brand name and domain name, just be sure not to use any existing brand names or trademarks.

Website name
While it may seem obvious, your domain name should be the same as your brand name, or as close to it as possible. You don’t want to confuse people who type in your domain name and get to a website with a different name.

Good, not perfect
Many people get caught up trying to choose the perfect name, when that time could be spent building a great brand around a perfectly good domain name. Don’t let choosing a perfect domain hold you back from starting your business or project.

Things to Avoid

Some elements could negatively impact how people perceive your domain name, such as:

  • Numbers or dashes in your name. These characters are hard to type and might lower the perceived credibility of your website and business.
  • Funny spellings or words that can be spelled different ways (like “way” or “too”). These might make it hard for people to find your site.
  • Misspellings. These can make your site seem suspicious and make people worry it’s a phishing or malware site.
  • Brand names and trademarks used by other companies. These should never be used in your domain name; trying to do so can lead to legal action and suspension of your domain.

Now that you know some important guidelines, the next steps are brainstorming, research, and seeing what domains are available. As you go through this process, be sure to brainstorm some back-up names in case the domain name you want isn’t available.

 

More information can be found at https://domains.google/learn/how-to-come-up-with-a-good-domain-name/

Tips and Tricks
Website Faux Pas

Website Faux Pas

Not all websites are created equal!
Which one of these website faux pas really grinds your gears!
1. Asking For Too Much Info
2. Poorly Placed/ Wrong/ No Call To Action
3. Bad Use Of Colour/Contrast/Fonts
4. Broken Links
5. Not Secure ( No HTTPS://)
6. Outdated Content, No Updated News
7. Poor Navigation And Hidden Pages
8. Not Mobile Responsive
9. Slow Loading Website
10. Pop up windows or Ads
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