In today’s digital age, video has become an increasingly popular form of content consumption. Whether it’s through social media platforms like Facebook, YouTube, or TikTok, or on a business website, video content has the potential to capture people’s attention and deliver a message in a way that text or images alone cannot.

Small businesses, in particular, can benefit greatly from incorporating video into their marketing strategies. Here are some reasons why:

1. Increased Engagement: Videos are a great way to engage with your audience and keep them interested in what you have to offer. With attention spans getting shorter, a well-made video can quickly capture your viewer’s attention and keep them engaged for longer periods of time.
2. Improved Brand Awareness: Videos can help to create a more personal connection between your business and your audience. By showcasing your products, services, or team in a video, you can give your viewers a better understanding of what your business is all about and what makes it unique.
3. Better SEO: Video content can also help to improve your search engine rankings. By incorporating videos on your website or social media channels, you can increase the time visitors spend on your site, which can signal to search engines that your content is valuable and relevant.
4. Increased Conversions: Videos can also be a powerful tool for driving conversions. By including a call-to-action at the end of your video, you can encourage viewers to take a specific action, such as signing up for your email list, making a purchase, or contacting you for more information.

At Mixture Web, we specialize in video development and helping small businesses leverage the power of video marketing. By creating high-quality videos that showcase your business in a compelling way, we can help you increase brand awareness, engage with your audience, and ultimately drive more sales.

Whether you’re looking to run ads on Facebook, YouTube, or TikTok, or simply want to incorporate video content into your website or social media strategy, we can help. Contact us today to learn more about how video marketing can benefit your small business.

Here are a few recent videos that helped our clients.

If you’re running a business, having a strong online presence is essential for reaching customers and staying competitive. A website that is well-designed, optimized, and up-to-date can provide numerous benefits for your business, including increased visibility, credibility, and conversions. One of the key factors in ensuring the success of your website is having access to local website support.

The Importance of Local Website Support

Local website support can be the difference between a website that performs well and one that fails to meet your expectations. By working with a local provider, you have access to experts who understand the specific needs of your business and the online environment in which it operates. This means that you can get the support you need quickly and efficiently, without having to deal with the frustration of long wait times or unhelpful customer service representatives.

The Benefits of Working with Local Website Support Providers

There are several benefits to working with local website support providers, including:

Personalized Service

Local website support providers offer a level of personalized service that is hard to find with larger, national providers. This is because local providers are often smaller and more focused, which allows them to provide a more individualized approach to their clients. You’ll receive a tailored service that takes into account your unique business goals, challenges, and requirements.

Expertise in Local Markets

Local website support providers have a deep understanding of the local online market, including the latest trends and best practices. This enables them to provide you with customized solutions that are specifically designed to meet the needs of your business and your customers. They can also help you stay up-to-date with the latest changes and developments in your local market, so you can stay ahead of your competition.

Flexibility and Adaptability

Local website support providers are often more flexible and adaptable than larger, national providers. This means that they can quickly respond to changes in your business or the market, and make adjustments to your website as needed. This can be especially important in fast-paced industries where staying ahead of the curve is critical for success.

Improved Communication and Collaboration

Working with a local website support provider can also improve communication and collaboration. With a local provider, you have direct access to the team working on your website, which can be a big advantage if you need help or have questions. You’ll be able to communicate more easily and quickly with your provider, which can help you get the results you need.

How to Find the Right Local Website Support Provider

When looking for a local website support provider, it’s important to consider several factors, including:

• Experience: Look for a provider with a strong track record of success and a portfolio of successful projects.
• Expertise: Make sure the provider has the technical knowledge and expertise necessary to support your website.
• Communication: Choose a provider that is easy to communicate with and responsive to your needs.
• Reputation: Look for a provider with a positive reputation in the local community, as well as positive reviews from past clients.

By choosing the right local website support provider, you can take your website to the next level and achieve your business goals.

Conclusion

In conclusion, having access to local website support can have a significant impact on the success of your website. By working with a provider who understands your business and the local market, you can benefit from personalized service, expertise, flexibility, and improved communication.

Bing Places for Business is a free service offered by Bing, the Microsoft search engine, that allows small business owners to create and manage their online presence in Bing. Despite the popularity of Google My Business, many small business owners overlook the importance of having their business listed in Bing Places for Business, which can result in missed opportunities for attracting new customers.

Having your business listed in Bing Places for Business helps ensure that potential customers can find accurate information about your business when they search for it online. This information may include your business hours, address, phone number, website, and reviews. By providing this information to Bing, you are making it easier for customers to find your business, which can lead to increased visibility, foot traffic, and sales.

In addition to making it easier for customers to find your business, listing your business in Bing Places for Business can also help to improve your search engine optimization (SEO) efforts. By having a complete and accurate business listing, you can improve your chances of appearing in search results when people search for businesses like yours in your area. This can help you to reach a wider audience and increase your visibility, which can ultimately lead to more customers.

The professionals at Mixture Web can help you to get started with Bing Places for Business, as well as manage your business profiles across the internet. They can help you to create and optimize your listing, and ensure that your business information is accurate and up-to-date. They can also help you to take advantage of local service ads, which allow you to reach potential customers when they search for businesses like yours in your area.

In conclusion, it is important for small business owners to make sure their business is listed in Bing Places for Business, in addition to Google My Business. This will help ensure that potential customers can find accurate information about your business when they search for it online, and can lead to increased visibility, foot traffic, and sales. The professionals at Mixture Web can help you with all your online business listings and advertising needs.

Having a well-designed website is essential for any small business. It’s the first point of contact for many potential customers and can make or break their decision to engage with your business. A good website designer can help establish your brand, attract new customers, and increase sales.

Every small business needs a stunning website. Not only is it the first point of contact for many customers, but also an evaluator that determines whether they choose to engage with your company or not. A skilled web designer can help create custom visuals and intuitive navigational features so that visitors are inspired by the overall look, feel and experience of what you have to offer. This could be just what’s needed to gain potential customer’s trust in your brand – turning them into loyal fans over time! Don’t forget; an unappealing or cumbersome layout might mean missing out on critical sales opportunities and leave customers feeling frustrated instead enticed when visiting your online presence.

Lastly, a good website designer can work with you to create a website that is tailored to your specific business needs and goals. They can help you to identify key features and functionality that will help your business to stand out and succeed online. Choosing a good website designer is an investment in your business and can pay off in the long run with an effective online presence and increased sales.

It’s no surprise that having a great website marketing strategy is essential for keeping your business running. With over 1.8 billion websites in the world, including those of competitors, it can be tough to stand out from the crowd and you need an edge if you want more customers coming through your door today!

The good news? We’ve got 5 proven strategies here on how to get people clicking on yours – so let’s get started!

• Focus on your website’s SEO ( Search Engine Optimization) Here are a few tips to get started.
  • Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.
  • Keywords Everywhere: Add specific keywords on each website page or URL
  • Check Your Website URL: Ensure that your website URL is your (brand) name, so it’s easier for people to find you
  • Optimize Your Website Pages: Write detailed and keyword-heavy meta titles and descriptions for your website or blog articles.
  • Add Keywords To Your Content: Whether it’s a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.

• Google My Business

Have you claimed your business on Google My Business yet? Take advantage of the many benefits that come along with it! Showcase essential information about your company across digital properties like Maps, Search and Mobile. Additionally, drive customers to take action by adding contact info and a website link – so people can find everything they need in one convenient place.

• Create A YouTube Channel

Everyday, billions of hours are dedicated to binge-watching YouTube videos. But did you know that the platform is not only used for entertainment but also serves as a powerful marketing tool? As it turns out, 73% more consumers have an inclination towards purchasing after watching video ads! That’s right – with YouTube now being regarded as the second largest search engine globally, businesses everywhere can use this resourceful online channel to build brand awareness and gain potential customers while promoting their products/ services or blogs.

Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn’t solely dependent on instant engagement, but over time because they’re available to people via search.

• Create an Affiliate Program

Affiliate programs have become the go-to for just about any business. It’s a simple and effective way to draw eyes onto your website, but it’s not as easy at setting up camp—you’ll need some elbow grease in order keep things running smoothly if you want to get the most out of it.

One top producer found that having an elite squad made all the difference – 80% of their affiliate sales were generated by 20%, proving how important quality affiliates are when evaluating program success! By engaging with them via email or social media platforms, businesses can ensure a steady stream revenue from this long term investment activity

• Add Your Website Link To All Your Platforms

Adding your links to all your platforms allows you to optimize your website for more clicks. With less attention being paid to online content than ever before, ensuring that your website is properly linked across all of your social media platforms has become increasingly important. In the age of distraction and stress-induced skimping on concentration time, it’s vital for ambitious enterprises not just to have their links readily available but also actively share them with employees who can disperse upon their network profiles. Missing out on potential customers because they lose focus while searching through endless pages isn’t a risk worth taking!

As the new year rolls around, the question will likely come up if you should make some changes to your website. And before diving deep, your website should function as a living and breathing marketing asset that’s always improving. Your website should always have minor changes to position your company for more massive growth.

Here are our top five signs it’s time for a website redesign.

1: Your Customers Are Telling You 

The easiest way to know if you need a website renovation comes from talking with your sales and success teams. Do prospective customers enter into conversations lacking an understanding of what product or services you have?  Other times it may be more obvious. Specifically if clients tell you the website isn’t easy-to navigate, or complaining about the difficulty of finding resources.

If your customers are telling you your website is difficult to navigate, and if you aren’t seeing the appropriate levels of engagement on your website, something needs to change with your website.

2: Old Web Design Trends

Think about a website that feels like it’s from the early 2000s. You suddenly have less trust in the brand. It’s because they are using design techniques that have become dated.
These design practices have changed, and if your website hasn’t changed… Well, your visitors may be feeling like you do when you land on a website from the early 2000s.

Here are a few outdated website trends to avoid.

• Heavy drop shadows
• Using bevels
• Using gradients everywhere
• Lots of different fonts
• Multiple colors are used

These trends discredit the authority of your website. If you have some of these design trends on your website, it’s time to make a change.

3: Your Website Hasn’t Been Touched in Over 2 Years

If your website hasn’t seen any changes in the past two years, it’s a near guarantee that something on your site needs some love.
The world has completely changed in the past two years. Your brand message needs to adapt too. Otherwise, your content probably doesn’t resonate with your audience like it once did.
The way you communicate your message should change to match the times. And that doesn’t mean messages like “In these unprecedented times…” like every single company did. It means recognizing a transition in the way people are living and crafting your message to align with the transition.

4: Inconsistent Branding

To understand where you fall regarding your marketing strategy, simply ask yourself three questions.

1. “What role does our website play in our marketing strategy?”
2. “How effectively is our marketing strategy impacting revenue?”
3. “Of the six roles a website should play, how does our website do?”

If you fall into the second or third situation, assess your goals, internal capabilities, and upcoming initiatives. Then you can determine exactly what you need. If you don’t have the internal resources you need to execute your website project, you’ll want to find an agency partner that can equip you with the website you need to help you grow.

5: Poor Mobile Experience

The mobile experience is critical for digital marketing success. There are far too many reasons to exhaustively list here, but here are the main two.

Reason one: your buyers are on the go.

Sure. In B2B, they may not schedule their call or do their detailed research on their mobile device, but many are starting their research on mobile. Let’s paint the picture.
Your ideal buyer needs a new piece of technology. They have a friend who works in a similar space in the same role. The friend sends your company website over in an email.
Your ideal buyers on lunch so, they pull up the website to feel if your company is the right fit. The mobile experience is a disaster, doesn’t load quickly, feels cluttered, and simply sets a horrible first impression. Your ideal buyer gets back to the office and just Googles your industry and explores numerous other websites. Yes.  But your first impressions are most often on mobile. If you aren’t making a great first impression, you aren’t making it to the decision stages made on desktops.

Reason two: Google said so.

Want to rank in Google? Optimize for mobile. Google has made it clear that to rank high in search, you need to have a site built from a Mobile-First perspective. Mobile-First means you think about how it will look and feel on mobile before thinking through how it will look on a desktop.